Marketing Assessment Paper

Instructions

MBA Level:Using different marketing theories and models in addition to recent trends, the objective of the paper is to identify a real firm which needs improvement in their marketing, which segments are they in, positioning and targeting using critical evaluation. Also, recommend target market and positioning strategy appropriate to the company's long term plan. The company choice need to be justified based on the firm's KPI relevant to the market. The evaluation and recommendation need to account for micro and macro environments influencing the company. The report need to be well structured and flow logically. Couple of examples of a company which I believe need marketing improvements:Pizza HutDunkin' Quiznos  Burger KingTruly Hard Seltzer 

Answer

Marketing assessment paper: Burger KingExecutive summaryThis study aims at exploring the marketing approach of Burger King. This exploration unveils the strengths and weaknesses of the marketing strategy of this company. Such weaknesses as a lack of mass production, advertising and distribution channels increase the costs of production. Further, the company target and positioning are wanting and thus the solution is to create a wider market through market repositioning and retargeting. These are among the key recommendations this study makes to Burger King. These changes in the marketing approach will likely improve company performance. Also, the weakness of the company in international market performance will be offset and the company will be able to perform well in the international mark...
To avoid plagiarism, part of the answer is hidden. Click on the button below to order the full answer.
Order Answer Back
Price Calculator
Manage orders
Why we are Ranked the best
  • Unlimited Revisions
  • Free 24/7 Support and chat
  • Money back guaranteed
  • Low prices with discounts
  • Experienced writers.
  • Free Unlimited support

Hear from our customers

Get a quote Chat with support Find an expert Frequently asked questions