ikeas marketing
Instructions
so I was assigned section 4 or Marketing for Ikea. instructions: using one or two of the companys main products or services as examples, this section should identify and describe the marketing mix used for each, and comment on how successful the strategies are and how they might be improved.use apa please. 600 words maximum. please use references (Harvard style). also I have attached instructions. this is foundation degree level so not to complicated.
Answer
Ikeas Marketing The marketing mix of Ikea is composed of the 4 ps. The first P represents product. Ikea always ensure that they deliver products that meet customers desires (Pratap 2018). This enables them to retain customers for a long period of time. They carefully study their customers to identify their needs, then develop products based on customers needs. Ikea has different product categories. One of the major product category is variety of furniture items together with fittings (Dudovskiy 2019). The company mostly focuses on establishing as well as expanding their portfolio of furniture and fittings. This eventually helps the company to grow. The second P is price. Ikea started as a monopolistic business. It enjoyed the benefits of being monopolistic because they produced unique pro...
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