Situation analysis (SWOT)
Instructions
Same as the sample
Answer
StrengthsWeaknessesStarbucks has a well-established brand image and nameThe company has a substantial global presenceStarbucks has a well-established supply chain around the globeThe company is well-diversified with numerous subsidiariesThe company has a well-established business modelThe companys products are easily imitableThe company has limited market share compared to major competitors such as McDonald'sThe company has limited flexibility capacity due to standardization of productsOpportunitiesThreatsThe company can establish businesses in developing marketsThe company has a chance to diversify its business furtherThe company can form partnerships and alliances with small firms in the industryThere is fierce competition in the industry especially brought about by the low-cost coffee s...
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