Nike: Triple Double Strategy (Reaction Paper)

Instructions

Assignment: M3L2: Nike: Triple Double Strategy (Reaction Paper) This assignment requires the submission of a "reaction paper" by each individual student. After reviewing the reading materials relating to Nike's Triple-Double Strategy, please address the questions below in the order in which they appear.What do you view as the primary objectives of Nike's Triple-Double Strategy? In addition, please be sure also to identify any metrics that may relate to achieving these objectives. Commentary should relate to supply chain as well as overall business objectives. (A good response to this question will provide a structure or outline to understand the types of INPUTS you feel are relevant to this transformation and will be as inclusive as possible.)What are some of the main "challenges" to achieving a successful supply chain transformation? Why is it that "large-scale" efforts like this sometimes end up being so difficult?In what ways would focusing on an end-to-end supply chain solution impact the way in which Nike's supply chain transformation is conducted?Compare and contrast Nike's supply chain strategies with those of Adidas, arguably its most direct, head-to-head competitor. (Please note that none of the above readings focus specifically on Adidas, so an internet search may be necessary to gather relevant information to complete this assignment question.)Assignment GuidelinesEach student should submit one written paper in MS-Word format, consistent with the guidelines in the Course Syllabus. Please structure your paper in a Q&A format. (In other words, show each question in bold followed by your response.)The length of the paper should be limited to no more than 3 pages, single-spaced, and this is exclusive of a title page, which is recommended.Submit your completed assignment in the M3L2 Dropbox: Nike: Triple Double Strategy Individual Assignment provided under the "Modules" link on the Course menu or by clicking the "Next" button below this content page.The due date is provided on the course schedule.

Answer

Nike: Triple Double StrategyQ.1 What do you view as the primary objectives of Nike's Triple-Double Strategy? The primary objectives of Nikes Triple-Double strategy include achieving a long-term profitable growth, enhanced brand equity and an increase in product sales by the year 2020. The three core areas of the strategy tend to focus on doubling the firms innovation capabilities for value proposition, doubling the delivery speed as well as customer experiences. In order to achieve these objectives, it is vital to consider the role that supply chain has to play. Nike ambition to transform its supply chain focuses mainly on the need to reduce the lead time through redesigning its logistics. This approach is the key to achieving the objective related to doubling the speed of product deliver...

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