Strategic Marketing
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Strategic Marketing
Answer
Executive Summary This report analyzes the strategic marketing plan that VEREYA could use as it seeks to enter into the UK market with its Bulgarian yogurt and cheese products. The strategic mapping process is divided into various sections highlighting various recommendations that could be taken into account while setting base in the UK. Standardization of the marketing mix elements is recommended for the product based on the need to maintain its popularity and nutrition benefits. With regards to price and promotion strategies, the paper highlights the need for adaptation strategy to suit the UK market segment. Integrated marketing communication through the use of advertisements, sponsorship deals and sales promotion are considered vital in facilitating Vereya entry into the UK. Along wit...
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