Managing Innovation in Business
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Report Managing Innovation.You have all instructions in uploaded material.
Answer
Executive Summary The consumer electronics industry is experiencing exponential growth and this has been necessitated by increased competition and emerging trends that include increased utilization of E-commerce platforms and improved automation in the production process. These trends necessitate the need for innovation and companies such as Samsung are required to consider them in order to remain competitive in an industry that is highly dynamic. This report analyzes the trends in the consumer electronics industry and their impact on the innovation process. The findings serve as the basis for recommendations for Samsung organization with regards to its future innovative approaches. Adoption of an incremental innovation strategy for its high-end products thought leadership, and taking adv...
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