Culture in Colombia
Instructions
You need to describe the cultural environment of the country, using Halls framework and Trompenaars framework. Discuss challenges and opportunities for American investors posed by the cultural environment.
Answer
CULTURE IN COLUMBIA IntroductionCultural differences might seem inconsequential at the social level but often go a long way to determine the business environment. In fact, some investors with viable business ideas might struggle to realize success in foreign markets. In essence, it is all about alignment of business strategies with the prevailing culture in the external environment. A US investor seeking to pursue opportunities in Colombia will encounter various challenges and opportunities owing to the cultural differences in the two countries. Trompenaars framework applies to Colombia as more of a communal culture. This might shock those from the western, developed societies which seek to maximize individualism. Therefore, investors might find themselves at pain trying to reori...
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