Academic review hospitality industry
Instructions
You are going write an advisory review for a client within the hospitality business industry, so your role is being an adviser and a researcher. Your client is an existing company, so you are expected to gather information about this company from their website (e.g. target groups, company size, etcetera), but you do not have to make an in-depth analysis of the company.
Answer
Advisory Review Report IntroductionDestination marketing has gained ground in recent years and this is largely due to technological innovation and popularity of social media. The unique feature of destination marketing that distinguishes it from other types is that consumers move to the destination. This basically implies that certain promotional approaches to reach out to the consumers are required by an organization looking to venture into this industry. Social media platforms by Destination Marketing Organizations (DMOs) have become increasingly important not only as marketing tools but also channels of communication. Majority of existing DMOs lack concrete plans on how they could increase their clientele because of poor integration of social media in their mar...
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