Writer can choose any topic to conduct a focus group on
Instructions
Writer is to create and conduct a focus groupAdditional details attached please review carefully
Answer
Executive summaryThe following present a focus group research comprising of eight participants. The motive of this research is to pinpoint the effectiveness of social media as a communication tool in marketing campaigns. In the recent years, social media has attained dominance as the foremost communication platform amongst youths. It is for this reason corporations have been flocking towards it to capitalize on the opportunities this platform presents. Whether or not they derive maximum utility is not clear. It is the motive of this research to identify the effectiveness of social media as an effective communication tool during marketing campaigns. Table of ContentsExecutive summary. 1Part One: The Purpose for the Study. 3Part Two: The Participants for the Focus Group Study. 6Part Three: D...
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