X final
Instructions
Company name: Dudley Target Marketing Country: India1. Introduction (Describe Client & Products and introduce the proposal structure)2. Competitive Position Analysisstart with an industry analysis. who makes cosmetics: large multinational corporations or smaller local producers? how do the technologies, customer tastes, and standard differ across the world? How do distributors choose their suppliers? Who are the main competitors of Dudley? How do Dudley products and pricing different from those of the competitors, and what are the company's strengths and weaknesses compared to the competition? What opportunities and threats arise from these differences, strengths, and weaknesses? Optional: Survey of the potential clients. Interview one or more potential clients, such as distributors or retailers: - Who are their current suppliers of hair treatment, cosmetics, and hair treatment? - Who makes the procurement decisions? - Are they open to working with a new supplier? - What would it take to convince them to consider switching to Dudley products? - If they would not consider using Dudley products, why? 3. Identify new promising MarketsWhat are the market characteristics that are necessary for the Dudley to sell well and be profitable? What specific markets meet these criteria? Where the demand is the highest, supply the lowest and the product is likely to be successful? 4. Market AnalysisOnce the most promising market(s) is identified, research and review the consumer tastes, cultural, economic, political, and institutional factors that must be taken into account when operating in the market. A more in-depth review of the competition in this particular market may be useful, too.
Answer
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