Any topic (writer's choice)

Instructions

In this unit, you will complete the case study of the company that you chose in Unit II and have been researching throughout the course. Respond to the four writing prompts below. Your responses must include information from academic and scholarly research, including at least two resources from the CSU Online Library and at least two other online sources.1. Create a case study summary of the company you have chosen, including a general overview of the company, its external environment, and a list of its current strategies and objectives.2. If the company continues with its present strategies and objectives, where will it be in five years?3. If you were the CEO of the company, what strategies would you recommend, and why?4. Describe the competitive strategies used by the companys main competitors. Which of these strategies are the mosteffective? How can your company combat these strategies? Support your answers.If you paraphrase, quote, or use ideas from any source, you should cite your sources using APA guidelines. Your case study should be at least three pages in length, excluding a cover page and references page. Please contact your instructor if you have any questions, or contact the CSU Success Center should you need more support.Information about accessing the grading rubric for this assignment is provided below.

Answer

Fred Walker Cheese Company is an Australian Company that was created by Fred Walker, an Australian food technology. The company is well known for selling Vegemite and other cheese product. The new startup company was created to supply Vegemite, an Australian product in the United States. Today, the product is produced by Kraft Foods Plant in Australia. The product is popular in Australia but has never been successfully marketed in the United States. Vegemite is an Australian icon. It is a unique type of spread that is made from yeast. It may look like a chocolate butter or Nutella, but it definitely does not taste like one. Its ingredients are yeast extract, natural colour, mineral salt,malt extract, vegetable extract, niacin, thiamine, riboflavin and folate. The product has its unique str...
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