Health Care Historical Trends and Marketing Impact
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Health care historical trends and marketing impactHistorical trends and impact of health care spendingThe United States health care expenditure has been on the steady rise relative to the gross domestic product over the past century. Reports indicate that the health care expenditure increased from 5% of GDP in 1960 to 17.4% of GDP in the year 2013 (Murthy & Okunade, 2016). Over this particular period, there have been significant changes in the trends of factors, which have direct impact on the level of national health care spending. The first factor is population level in the whole country. With the ballooning population of the country, the government has had to spend increased amount of funds on public health care. Moreover, changes have been experienced in the mix of goods and servi...
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