Communications strategies in a crisis
Instructions
I only need question #4!!4. How should Cisco structure its communications strategies (external and internal) in the event of a crisis? Consider who, what, when, and how often as you design this strategy.
Answer
Restructuring Communication StrategiesIn the event of a crisis such as the earthquake event that posed a risk to Ciscos supply chain management, it is important that the communication strategy of the company be structured to effectively handle the risk. The internal communication strategy, in most cases, should always precede external communication strategy (Mitroff, 2005). In the case of Cisco for example, in the event of a crisis, it is important that the employees are first notified before any information is sent to the public. The advantage of this is that when the employees are kept on the know-how regarding the crisis, the chances of successful response and recovery from the crisis are increased. Also in the case of Cisco, it would be important for the company to increase the frequ...
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