Can and should the marketplace be inclusive to all consumers
Instructions
Harvard Style Referencing. Can and should the marketplace be inclusive to all consumers? Picking a specific industry of focus, discuss the above statement with reference to the topic of marketplace inclusivity/ exclusivity explored within the workshop programme, offering real-life examples to support your stance.
Answer
The consumer is often an independent entity when it comes to a market. As such, business entities often prefer market segments where consumer needs is considered. According to Solomon (2014), the marketplace as diverse and made up of consumers with different preferences. Therefore, it would be hard for the marketplace to be inclusive of all consumers. Because of the increasing consumer preference, business enterprises will have to note enterprise market segment will always be the case in the marketplace. Firms should often consider the needs of the consumers in the market. However, when generalized, a consumer is an independent all-inclusive individualwhose needs would often be counterproductive. For instance, consumers have different tastes when it comes to clothes. A consumer may visit a...
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