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This is a business plan for developing a new product for Domino Pizza; pizzeria. The plan hihglights the product qualities, existing market conditions within the United Kingdom; the target market. This is done with the view of establishing effective effective marketing strategies for the product. The proposed product, Pizzeria, is a type of pizza that incorporates various needs of the customers including the needs of vegetarian and non-vegetarian customers giving it customized designs through a highly developed baking and preparation method. To ensure that the product effectively meets the required competitive advantage, the marketing analysis done focused on the internal and external environments. Towards this end, both PEST and SWOT analyses were carried. While the market has several opp...
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