Advertising

Instructions

The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating: Dont tell me about your manure, tell me about my flowers View the advertisements, below. Then, select three and explain if and how you see the above concept in action. Describe what product or service each of the three ads is trying to sell (e.g., manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flower garden). Finally, describe whether you can think of any ethical concerns related to this approach of communication. Obama: Hope (Political Campaign Poster) (Links to an external site.)  (http://en.wikipedia.org/wiki/Barack_Obama_%22Hope%22_poster)We Can Do It! (Propaganda Poster) (Links to an external site.)  (http://en.wikipedia.org/wiki/We_Can_Do_It!)Old Spice: The Man Your Man Could Smell Like (Links to an external site.) (http://www.youtube.com/watch?v=owGykVbfgUE)1984 Apple's Macintosh Commercial (HD) (Links to an external site.)  [Video file]. (n.d.). Retrieved from http://www.youtube.com/embed/VtvjbmoDx-IClick here  downloadfor a transcript of the video.Volkswagen: Think Small (Print Ad) (Links to an external site.)  (http://en.wikipedia.org/wiki/File:Think_Small.jpg)

Answer

Advertising In our daily lives, advertising plays a vital part. It influences the picture and way of life, and it affects both our thought and the approach to us and the environment around us. In a certain case, advertising gives us ready modes of behavior. It decides what's nice and what's evil. We purchase what people think or what they say. Everyone is motivated by advertisements, often without understanding them. We don't realize how it impacts us. We have been hostages to science and technological advancement, and we make skillful use of ads. The advertising burden is rising every day. Much money is spent on advertisement campaigns which carry multi-billion profits to companies. Moreover, it is a product of the first need for every company that seeks to achieve market success and is b...
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