Scamper technique, Marketing
Instructions
Using the SCAMPER Checklist Creativity Technique (check powerpoint);1) explain scamper and identify it 2) its aim and what its used for3) then choose business opportunities for a product/ service of your choice.using simple English, answer the questions above, then identify a business and explain how it uses the SCAMPER technique.
Answer
SCAMPER Technique, MarketingQuestion OneSCAMPER is a problem-solving and innovativestrategy that leads individuals to evaluate a concept by discussing identical or associated concepts. SCAMPER is an acronym that stands for substitute, combine, adapt, modify, put to another use, eliminate, and reverse. It is a collection of think starters or aggressions that help people innovate on an actual commodity, facility, or circumstance by seeing it through various lenses.Question TwoThe SCAMPER approach allows an individualto pose seven various inquiries to create concepts for new goods and services, enabling them toinnovate and enhance current items, services, challenges, and solutions (Tran, 2016). Using SCAMPER in innovative training improves participants' creativity, particularly divergent thin...
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