analysis
Instructions
1. In your opinion, why must Google diversify?2. Is Googles diversification related or unrelated and how will these actions create value?Use the case study that will be provided upon assigning
Answer
Google must diversify because the trends are different today. New things are coming up day by day and it is no longer useful to be static. Diversification is no longer something that organizations such as Google should think of trying because there is globalization which further brings people together. Globalization in itself has managed to bring diversity to the fore because of the increased interactions (Hitt et al 2012). Essentially, the world cannot go back to where it was a hundred years ago when it was hard to not only travel but also communicate with other people. Good needs to diversify so as to continue remaining very relevant. For instance today Netflix is available in other languages. This is a form of diversification that accepts and also appreciates the fact that not everyone...
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