Analysis in Management
Instructions
Read the Publix Supermarket Case 13 pages C-175 to C-186 Based on the text material and the case material, answer the following questions: Who are Publixs competitors and why would they be likely to take action against Publix? How do you think Publix could or should respond to competitor action?
Answer
Analysis Management The Publix supermarket is an American company owned by the employees. The supermarket was set up in 1930 by George W. Jenkins and since then it has grown across the US to become one of the largest regional grocery supply chains. Since it was formed, its good management has seen it ranked number 12th by Forbes among the best 100 companies, and last year it was declared the 39th in last year (Hitt et al., pg. 177). The Publix Supermarket deals with food and grocery, dairy, and general merchandise. With many retail food industries on the rise, the market has become extremely competitive. However, this has not impacted the Publix Supermarket since it enjoys a strong operational strategy. Its strength lies in its customer service, shopping strategy, and product quality. De...
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