Students are asked to select a country they would like to know more about and an existing product they think it could be successful in that market. Micro and Macro environmental research is required.

Instructions

INTRODUCTION TO MARKETING ( ESSAY-  REPORT )ASSESSMENT CRITERIAQuality of secondary data researchAnalysis of the micro environmental factorsAnalysis of the macro environmental factorsDiscussion of the advantages and disadvantages of entering the country of your choiceSound proposals/suggestions for the future (supported by evidence)Structure of the report (abstract, introduction, main body, conclusion)References (format, quality)Theoretical framework is required: microenvironment, macro environment, factors which influence marketers, product and foreign markets, consumer behaviour. Step 1: Choose your partner (group of two)Step 2: Select a country for which you can find information.Step 3: Select the product you wish to introduce to this countryStep 4: Inform your lecturer upon your choices through e-mail by week 4Step 4: Read the theory behind micro and macro environmental factorsStep 5: Conduct research upon the country (check below for even more specific guidelines)Step 6: Write together with your partner the assignment. You should not be descriptive rather theoretical anddiscursive. This is why you are strongly advised to use the academic literature on Micro and macro environment when it comes to marketing. At least, 10 ACADEMIC articles are requiredStep 8: Submit your assignment*Your analysis should include a theoretical framework. You need together with your findings to incorporate the theory you have read:An overall description of the country, including such factors as its economy, religions, etc. that might affect marketing of the product you have chosen. Link it with theory: academic articles and online researchA description of the cultural values and business ethics dominant in the country. Link it with theory:    academic articles and online researchPossible competition. Mostly online research                            Your recommendations for a product strategy (product design, packaging, brand name, price, etc.) based on the previous research on the country. Would you standardise or adapt your product.Provide arguments.Your recommendations for promotional strategies which fit in your country. Does it have theinfrastructure?ATTENTION: All parts of the project should draw upon academic literature.Students are expected to submit their work in hard copy. Assignments should be 1400 words long per student (Group of two students: 2,800 words), (excluding tables, graphs and spreadsheets). There will be a penalty of 10% for those reports exceeding the word limit by more than 10%. In case the word limit has been exceeded by more than 20%, the report will get a mark of 0.Following the guidelines of the Students Handbook, reports should be written using the Century Gothic font at a size of 10 and with 1.5 spacing between lines. There should be clear spacing between paragraphs, sections and subsections. Students are expected to follow the below report structure:AbstractTable of ContentsIntroductionLiterature Review (use sections and proper section titles)Recommendations for actions that should/could be/have been undertakenConclusion(s)Bibliography you must utilise the Harvard Reference SystemNOTE: All sentences or passages quoted in this coursework from other peoples work should be specificallyacknowledged by clear cross-referencing to author, work and page(s). Failure to do this amounts toplagiarism and will be considered grounds for failure in this coursework. It is on the instructors discretion tocontact an oral examination, which will result to the award of the final grade to that particular piece ofcoursework.

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