Industry Analysis and Competitive Analysis

Instructions

The case for this assignment is Sturm, Ruger & Co. (Case 15) pages C-198 to C-208.    1. Do an Industrial Environment Analysis of the companys industry based on Porters 5 forces: Porters five forces of competition Intensity of rivalry INFLUENCED BY: Threat of new entrants or barriers to entry/exit Bargaining power of suppliers Bargaining power of buyers Threat of Product Substitutes switching costs 2. Competitive Environment Analysis Who are Sturm, Ruger & Co. direct competitors?  What are the key success factors needed to compete in this industry?  On what basis do customers choose in this industry? 3. What is Sturm, Rugers tangible and intangible resources?  How do these resources get teamed together to form capabilities?  Which of Sturm, Rugers capabilities are Core Competencies?  Where in the value chain does Sturm, Ruger create value? Are there any weaknesses in the value chain? 

Answer

Industrial and competitive analysisPorter's Five Forces is a complete approach that has not only analyzed the existing economic conditions but has taken a tactical judgment. The emphasis is on how Sturm, Ruger, Company, Inc.'s Aerospace/Defence Products & Services industry will create a sustainable competitive edge. In addition to Porter's Five Forces' usage to establish a competitive role in the airspace/defense products & services market, managers at Sturm, Ruger & Company, Inc. will also seek lucrative opportunities throughout the industrial goods business.The threat of new entrantNew investors in Aerospace/Defense Goods & Services offer creativity, new working methods, and placing strain on Sturm, Ruger & Company, Inc. using lower price policy, cost reduction, and n...

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