Industry Analysis and Competitive Analysis
Instructions
The case for this assignment is Sturm, Ruger & Co. (Case 15) pages C-198 to C-208. 1. Do an Industrial Environment Analysis of the companys industry based on Porters 5 forces: Porters five forces of competition Intensity of rivalry INFLUENCED BY: Threat of new entrants or barriers to entry/exit Bargaining power of suppliers Bargaining power of buyers Threat of Product Substitutes switching costs 2. Competitive Environment Analysis Who are Sturm, Ruger & Co. direct competitors? What are the key success factors needed to compete in this industry? On what basis do customers choose in this industry? 3. What is Sturm, Rugers tangible and intangible resources? How do these resources get teamed together to form capabilities? Which of Sturm, Rugers capabilities are Core Competencies? Where in the value chain does Sturm, Ruger create value? Are there any weaknesses in the value chain?
Answer

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