Discussion Topics

Instructions

Promotion, IMC, SellingPlease post on the topics below covered in this week's textbook reading and course materials. Feel free to start your own related strings that count towards your posting tally too.<> In the textbook reading for chapters 13, 14 and 15, what are some of the best promotion and sales ideas most relevant to your own plan?<> Have you ever participated in a sales campaign? How did it go?<> Have you ever conducted a media relations campaign? How did it go?<> What social media do you use, and how do you use them?<> What did you see in the news this week that might relate to our course discussions?<> Feel free to start your own discussion thread on any related topic for discussion credit, or review an article from the course supplemental website: course.wwmr.us/readings.htm

Answer

Marketing principles and practicesTheoretically, selling is straightforward enough for a local business: take a good or service, discount it, acquirenew clients, get extra income. In reality, however, sales promotions entaila high level of strategic plan and psychology which even the leading companies seem to get incorrect sometimes. The strategic planning behindthis, isquite essential than the promotion on its own. Before unveiling a sale, firms need to consider what kind of promotion they are offering, timeand purposethey are hosting it (Gbadamosi, 2019). Does the offer have to be a discount or a gift voucher with a purchase? Is it a one-time activity or a weekly occasion? What are the objectives of the special offer: luring new clients, launching a new product, clearingold inventory? Fr...

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Why we are Ranked the best

Hear from our customers

Shawn Richards Universiteit van Amst

Anthony Pezer Florida State University

Anush Thari Goenka University

Nek lean Louisiana State

Shawn Richards
Universiteit van Amst

Anthony Pezer
Florida State University

Anush Thari
Goenka University

Nek lean
Louisiana State