Readings & Materials

Instructions

After reviewing the materials below, please share any excerpts you may have found especially useful or interesting and tell why.SALEShowtomarketing.us/friedman3.htm (So, Where Are Your Sales?)There are few absolutes when it comes to sales success, but public relations and marketing tactics are key players on the field for winning sales, says expert Marsha Friedman.http://howtomarketing.us/levinson3.htm (Closing the Sale in Five Easy Steps)All your efforts to connect and make a sale comes down to the final closing of the deal. These five simple techniques from Jay Conrad Levinson help to ensure all your efforts are not for naught.Sales Primers:howtomarketing.us/velez2.htm (Social Media Marketing: More Than Promotion)More than just a means to promotional messaging, Eddie Velez says social media can help with customer retention and online reputation, while also reducing administrative costs.howtomarketing.us/macias2.htm (Why Marketing Campaigns Must Have Video)Video clips playing on your business website can entice visitors to stay longer and buy more. Mark Macias explains how videos can showcase your company and enhance customer experience.howtomarketing.us/lorenz1.htm (How to Harness The Power of YouTube) (Links to an external site.)New media opportunities such as YouTube provide reach to millions of potential viewers with your business, product or service. Scott Lorenz shares tips and examples on how to make it work.wwmr.us/support/SEO-Fleischner.pdf ( Top 5 Search Engine Ranking Factors) (Links to an external site.)Want to be at the top of the list for engine searches? Then Michael Fleischner says to listen up to the five best ways to get there.howtomarketing.us/macias1.htm (How to UnGoogle Yourself (Links to an external site.)What's to be done when damaging false information about you or your company hits the search engines? Mark Macias provides tactics on how to respond when the bad search result is you.wwmr.us/support/SocialMediaReading.pdf MEDIA RELATIONS:55 Reasons to Send a Media Release: aboutpublicrelations.net/uclorenz2.htmCrafting Effective Media Releases: http://aboutpublicrelations.net/ucvanhook6.htmHow to Best Pitch the Media: www.aboutpublicrelations.net/ucnelson1.htmFive Steps for Effective Media Relationships: aboutpublicrelations.net/ucessien1.htmMedia Release Samples: course.wwmr.us/readings/release.htmMedia Relations Library: aboutpublicrelations.net/mediarel.htm

Answer

The excerptby Marsha Friedman, So, Where are Your Sales? It is an interesting article that provides insights about public relations (PR) and exposure in the whole marketing mix. How the author explores this context leaves the readers more educated but with many more questions. First, she mentions that customers cannot buy a product they are not aware of, so the producer must work hard to make the public aware of his/her products. She also adds that exposure alone does not guarantee sales; we must do more through public relations to understand more about consumer needs to be successful in business. The article byEddie Velez, Social Media Marketing: More than Promotion. It is also very interesting as it explores social media as just a selling platform as its just a third of what it offers. H...
To avoid plagiarism, part of the answer is hidden. Click on the button below to order the full answer.
Order Answer Back
Price Calculator
Manage orders
Why we are Ranked the best
  • Unlimited Revisions
  • Free 24/7 Support and chat
  • Money back guaranteed
  • Low prices with discounts
  • Experienced writers.
  • Free Unlimited support

Hear from our customers

Get a quote Chat with support Find an expert Frequently asked questions