Assignment Communication Messages
Instructions
In 300-500 words, briefly outline the key messages you hope to convey in your communications plan. How will you word them, according to the nature of your target demographics? How will your message vary from paid media advertisements, to news placements through a media relations campaign? (Tip: you may want to review the Communication Appeals and Tactics lecture in Week 3)
Answer
Effective communication planKey messages are the core pieces of knowledge that an individualwants the viewers to read, recognize, and recall. There are bite-sized derivations that explain what one does, why theydo it, how different they are, and what benefit theyadd to shareholders. Key messaging explains the context and offer the synopsis of the topic onewishesto convey. The messages are critical since they act as the basis for the institution's identity and marketing activities and should be expressed in both documented and verbalcommunications. Communications cannot always be monitored, but main statements can be regulated. They help determine and identifydetails, maintain consistency, accuracy, and precision, ensure and track success, and remain centered while talking to the media or s...
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