Any topic (writer's choice)

Instructions

First, read the directions below for the NBA/CBA Case study in your textbook: Chapter 9 -- 9.1.  titled "The Six-Word Tweet" (We also could call it the "Six-Word Tweet that rocked he world of the NBA and CBA.(Note: You won't be able to see the comments of other students until you post your comments first.)Read the case study and describe what you think are the main causes for misunderstanding between the two organizations. Use the questions presented at the end of the case study to guide you.Then, recommend tactics that you believe would or should have been used to resolve the conflict experienced by the NBA and the CBA as well as the individuals involved on all sides of the issue. How can your tactics improve intercultural communication and organizational performance of all the parties? When appropriate, make reference to the textbook summary and other articles you may have read about this case.

Answer

eNBA and CBA relationshipChina has made strides in basketball in Asian countries and it is considered the premier of the game in the larger Asian continent. However, the Chinese basketball levels cannot be compared with that of the United States. The United States game has developed miles better and is regarded the best in the world. In this view, the National Basketball Association entered into a collaboration with the Chinese Basketball Association as their strategic partner in the game's global promotion. On the other hand, the CBA used this collaboration to develop and promote this game's levels in their country. However all these changed when last year when one of the official in the NBA tweeted a message that was deemed offensive to by the CBA and Chinese government as a whole. The t...
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