Public Relation

Instructions

Read the case "DrinkWise: How to drink properly."Briefly answer the following questions: 1)  Which specific types of research were applied in the #Drinkwise campaign planning and evaluation? Name two and briefly explain how they were applied in this case (4)2) Binge drinking on campus has been a concern facing public universities in the U.S. If MSU plans to launch a campaign to reduce alcohol use among college students during the 2021 Super Bowl season, who would be the primary, secondary, and tertiary publics? (3)3) Do your secondary research (e.g., news, statistics, reports, and online resources) and think about your experience with MSU and the college student body. Conduct a SWOT analysis to identify key internal/external factors that can influence the campaign's success. Try to use bullet points to help summarize your points.  (5)4) Reply to at least one of your peers to share your thoughts on their SWOT analysis. (3)Just answer those questions and follow the instruction. Thank you!

Answer

DrinkWise: How to drink properlyThe specific types of research used in the study includes: Descriptive, associational and interventional research. Descriptive research was applied through use of historical and content analysis of the past related studies. Drinkwise uses the What A great night research, formative qualitative research and Agency research to assist in building up the current study. The study further applies association research in finding the relationship of online campaign on alcohol consumption. Experimental research has been used where the study experiments usage of high Facebook engagements in the campaign.If MSU succeeded in their fight to reduce alcohol consumption among college students, the primary publics would be the college student. They are the people who suffer d...

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Public Relation

Instructions

Answer

Why we are Ranked the best

Hear from our customers

Shawn Richards Universiteit van Amst

Anthony Pezer Florida State University

Anush Thari Goenka University

Nek lean Louisiana State

Shawn Richards
Universiteit van Amst

Anthony Pezer
Florida State University

Anush Thari
Goenka University

Nek lean
Louisiana State