Promotion
Instructions
From the 5-P's of marketing need two-three paragraph's for a marketing plan for promotion. Marketing a 'Business Self-Help Book'. Only need the promotion portion done and a SWOT analysis for the same book. No rubric, my mother passed away and simply need assistance. Thanks.No Cover Page necessary.
Answer
Promotion plan for self-help business bookThere are several steps aims at developing, implementing, controlling and evaluating the promotion activity in an orderly manner.1. Identify the potential readers that is, the target market.Identify the readers who will benefit from reading your book (Westwood, 2013). From this, you can develop or adjust the marketing mix to reach them in an efficient way.2. Create the promotion budget.Decide your budget depending on the kind of promotion you choose and its frequency.3. Decide on the promotion components.It is advisable to select a mixture of both modern and traditional promotional components depending on your resources and the target customers (Westwood, 2013). Traditional components include personal selling, free samples, sales promotions and adv...
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