Fashion & Media
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Executive SummarySocial media and digital media have changed significantly in recent years, especially in the fashion industry, how people absorb stuff. People should not pick-up magazines as much as in the past. Content is now being absorbed online and people not only read content, but also give input via comments and social media. Various styles of daily fashion bloggers give users an inside view into what was formerly an exclusive, fashion-expert industry. This research examines how fashion blogs and social media have turned an elitist industry into a consumer-friendly industry.Keywords: Fashion, social media, digital marketingINTRODUCTIONBackgroundSocial media and fashion blogging are revitalizing the fashion industry. Social networking has provided the public and organizations with a...
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