Marketing Terms & Concepts
Instructions
Just a dozen or so terms and concepts get to the very heart of marketing communications and public relations writers need to be familiar with those.After viewing the Fundamental Terms and Concepts video linked below, please discuss below any aspects you might find especially relevant.Video: http://wwmr.us/support/fundamentals/fundamentals.htmlTranscript: http://wwmr.us/support/MarketingFundamentals.pdf
Answer
Marketing Terms and Concepts.The video explains and illustrates various fundamental concepts and terms in marketing. The first concept is the marketing mix commonly referred to as the 4 Ps of marketing which was popularized by Jerome McCarthy in 1960. The first P stands for products and services as well as their branding and packaging. The second one is the place where goods and services are traded. It also entails how products and services are transported to reach consumers. The third P is the price charged for the product and finally the fourth stands for promotion. This refers to how you let the customers know about the selling items. It's achieved through advertisements, personal sales, promotional services and direct marketing.The other aspects that I found to be relevant were positio...
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