an online advertisement

Instructions

Chapter 12: Make the Message Sell: SS+K Ensures that All Components Tell the Brand Storyhttps://www.oercommons.org/courses/launch-advertising-and-promotion-in-real-time/viewGo to at least one favorite online resource and find an advertisement that would rate high on your likeability scale. Using the factors listed in the chapter that constitute the likeability of an ad, illustrate how well your ad embodies each of these five factors. Next, take an ad that you like somewhat, but not as much as your first choice. Illustrate how, by using the five factors, you could make the second ad more likeable. Explain your thinking and illustrations.According to this chapter, copywriters use literary forms and devices to structure commercials. Take the terms lecture, drama, allegory, metaphor, and simile and find examples of them in specific ads you read, television shows you watch, and online browsing and surfing experiences. List the phrase from the chosen ads and indicate why the phrase matches one of the terms. Please provide a brief description of the ad itself. Comment on the importance of word choice in copywriting.

Answer

Advertisement plays a crucial role in enhancing business reputation to the public. Therefore, for the advertisement to meet the objectives of the organization, it must be customized to communicate directly to the targeted audience. To reach the targeted audience, the advertisement must be tailored, putting into account various aspects. Some of the critical factors that make an advert likeable are as follows; ingenuity, meaningfulness, energy, warmth and does not rub the target the wrong way. Nike is one of the companies that has successfully tailor-made its advert to reach its target audience. Nike adverts are unique compared to other adverts due to constituting the various factors that make them likeable. The management of Nike is well aware of the need of the advert being meaningful. For...

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an online advertisement

Instructions

Answer

Why we are Ranked the best

Hear from our customers

Shawn Richards Universiteit van Amst

Anthony Pezer Florida State University

Anush Thari Goenka University

Nek lean Louisiana State

Shawn Richards
Universiteit van Amst

Anthony Pezer
Florida State University

Anush Thari
Goenka University

Nek lean
Louisiana State