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Answer the three questions at the end of the article
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Article ReviewQuestion 1In business, customer information plays a critical role in facilitating the smooth operations of the firms. Firms maintaining sufficient customer data are assured of giving exceptional services to their clients. Customers enjoy personalized services from companies with a good database. Customer data also enables the companies to have plentiful knowledge concerning the existing customers and other interested clients (Ma, 2019). For these reasons, firms can understand their potential markets well. It also helps to enhance the business and customer relations. It also boosts customer loyalty to the company. Therefore, it is prudent for films to use customer data in strategizing the marketing incentives. Customer information helps the marketing personnel understand the m...
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