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Instructions

Read the case then write a evaluate:You have been hired as a consultant by Ryanair's Board of Directors to help the company overcome the challenges facing the company. Study the case and conduct necessary research and develop a report for the Board of Directors. In your report address the following in sufficient detail: 1.Evaluate Ryanairs business level strategy (hint: refer to Porters generic strategies).2.Evaluate Ryanairs business model in terms of value proposition, profit formula, key resources, and key processes. Identify some of the business models strengths and weaknesses.3.How has the companys business model evolved from 2013 to 2018? What are the challenges facing the firm in terms of maintaining the effectiveness of its business model?4.Given Ryanairs strategy and business model and the external and internal challenges the company is facing, what recommendations would you give to Ryanairs board of directors to ensure that the company can gain back its competitive advantage and ensure its growth?

Answer

IntroductionBusinesses establish strategies that enable them to achieve a laid objective, mostly in the long-run. A business may follow its incorporation strategy throughout its life. However, more often than not, businesses end up changing their strategies to attain a competitive advantage in the market, which allows them to provide products and services at the lowest costs than their competitors with the highest yields. Ryanair utilizes cost leadership to attain a competitive advantage, which is among porter's generic strategies of achieving a competitive advantage, thus boosting performance by supporting low-cost orientations (Fainshmidt, Wenger, Pezeshkan, & Mallon, 2018). From the context, O'Leary, who was Ryanair's assistant, came with a model that incorporated the cost leadershi...
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