Health Care Marketing (phase 2)
Instructions
Phase II: Company Profile and Industry OverviewI. Company ProfileThis is an overview of your organization including who is involved and the scope of what the companydoes. Type of Organization Name of Organization Hours of Operation Scope of Service Line Clients Served Location of clinics/services Description of BusinessII. Industry Overview this is an analysis of the industry and economy in which the organization operates it demonstrated a current understanding of industry characteristics and trends a trend is a definite, predictable direction of events Conduct this type of research using secondary data sourcesSee the below areas that should be covered in the industry overview and the chapters where you canreview the subjects:Overall Business or Client Trends and Opportunities1. Social changes 2. Economic reimbursement changes 3. Demographic changes 4. Health care delivery changes 5. Regulatory/political changes 6. Key success factors in your segment of the industry 7. Barriers to entry in your segment of the industry 8. Barriers to exist in your segment of the industry DescriptionI attached phase 1 so you can have an idea300 words pleaseand the organization I picked for this research is American heart association
Answer

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