Public Relations and Advertising

Instructions

In an essay of at least 500 to 700 words, describe and analyze a recent controversy in either of the first two mass media industries that we are discussing, books or newspapers. Use our Five Key Concepts for Thinking About Mass Media  as your guide. Demonstrate how several of those concepts have shaped or relate to this controversy.Draw on contemporary reporting from news sources and quality websites.Offer enough context so that a reader who has not followed the controversy can understand the issues involved and why they matter. Consider the controversy through the frameworks we have been discussing in class and that  you have been reading about in your textbook, such as changes in technology, access to mass media channels, the consolidation of mass media ownership.Try to make clear why your believe your controversy is worth knowing about. You can be opinionated, but in a formal paper sort of way -- that means only use first-person ("I believe ...") if you are drawing upon personal knowledge and experience that a reader might find persuasive. In short, the questions this short essay should answer are:What is the nature of this controversy?Why does it matter?How does it relate to our key course concepts?And maybe, if warranted or if you are inclined, your opinion about your particular topic. DO NOT USE THIS PAPER AS YOUR CHANCE TO SOUND OFF OR WILD OUT OR WHATEVER. Please quote at least one source in your text. You do not need to prepare a works cited page; simply work attribution for quotes and facts into the text itself. For example: "According to the New York Times, MacMillan canceled the press tour over 'safety concerns.'"Also, please feel free to run topics by me, after class or via email.

Answer

Mass Media and Elections ControversyIn America, mass media significantly influences modern culture. This is referred to as mediated media by the sociologists, whereby media creates and reflects the culture. These messages work to promote moods, attitudes, products, and a sense of what is important or not (Huntington 44). Mass media affects various aspects of human life, including the voting process in specific ways, individual beliefs, and views, or skewing people's knowledge of various topics by providing false information. As mass media evolves, criticism, and controversy to media continue to evolve. There is a very close relationship between mass media and politics in the idea that media is useful in shaping political beliefs and public opinions. Hence, political parties and figures are...
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