Developer/New Product Packaging
Instructions
Instructions: Assume you are given the task of developing retail packaging for a new product. The product and package will be produced in a small town in China and then shipped and sold in the United States. The product will be small runs at first and the package will be a folding carton with a three-color print. What print methods might you consider for the first smaller runs? Would you change to a different method if the product does well and goes into larger production runs? Justify your reasoning and considerations. Your assignment will be in APA format and must include a properly formatted reference list must be in alphabetically order. Your paper must be 1000-1200 words, excluding the title page and reference page.
Answer
Developer/ New Product PackagingIntroductionMarket penetration especially in foreign markets can be challenging for new products. This could be as a result of increased competitiveness between many production companies in the world. Exportation of the new product from China to USA is not an exception. There is a need for the product developer to research more on the target consumers of the product so as to establish their preferences with respect to the specific product. One of the key aspects in marketing a new product is packaging. Packaging refers to the process of designing and producing the product container. The packaging aims at achieving different purposes. One is attraction of the target consumer. The package print used should be appealing and in the right colors so much so that t...
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