A video case

Instructions

video: https://www.dailymotion.com/video/x6ow3d4Swansons Fish Market Case - Questions1.    Regardless of anything else, in business you have to know and understand your numbers sales, expenses, cash flow, return on investment, etc.  How do you think this case would have been different if Gary had really known his numbers?  Explain your rationale and why knowing your numbers is so important in entrepreneurship.2.    Personal conflict adds to the pressures of business, especially in a family business. What struggles did you see in this case between family members?  Is it possible to keep personal and business separate? How would you recommend they do this?3.    One of the keys to building a successful business is skillful negotiating.  Which negotiations did you spot in this episode?  Was there always a winner and loser?4.    People : Product : Process  Marcus assesses businesses based on these three characteristics.  How does Swansons rank on these three pillars in your opinion and why?  Is any of these three pillars broken at Swansons (explain your rationale)?5.    Being late is one of Sues habits and it is an irritant to Marcus.  Why is being on time so important according to Marcus?  How do you feel about this?  6.    The boat and the BMW seem to become a really big issue. Did the owners deserve to keep them (after all, as they explain, they work hard)?  If you were Marcus or a potential investor, would you demand that the boat and BMW be sold?7.    Many records are available to the public and Marcus knew he could quickly and easily find out the history of the building.  He also learned he had been lied to.  Is that a reason to end a business relationship?  What do you think?  How important is it to do business with honesty and integrity?

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