Starbucks
Instructions
The following areas must be addressed:- competing in the global market- workforce diversity, ethics and morality- technological innovationIdentify major influences that these practices have on individual and organization outcomes.Use three - four references. Not Wikipedia.
Answer
IntroductionStarbucks Corporation is a Seattle based company founded in 1971. It is a premier buyer, roaster, retailer and marketer of whole grain bean coffee and coffee in retail outlets around the world. Since 1992, star bucks has grown into a firm where people can purchase not only beverages and food items but also ground coffee and whole beans (Geereddy, 2013). The Company has approximately 20,000 licensed stores in sixty two countries. In these stores, the firm has managed to create employment for one hundred and eighty five thousand employees. However in 2009, there were economic slumps which lead to reduced inflow of clients leading to a decline in revenue by 6%. This happened after a decade of continuous growth. In 2013, the Company redeemed itself and it now has at 36.7% market sh...
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