Public Relation
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Answer
Public RelationsPublic relations is the functional activity that is involved in the support of an organization through positive means to the public. It also incorporates the promotion of the not only the organizational company but also its brand image. As such, the main objective of public relations is the creation and maintenance of a goodwill sense across the organization from its consumers, stakeholders, employees, the community and other aspects of interest to the organizations growth and performance in the society. Therefore, these groups of people in an organization share in its development and also in the implementation of policies that drive the company towards success. Thus, in an organizations integrated marketing communication plan, the role of the public relations is to provide...
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