An Integrated Marketing Strategy for ...

Instructions

The Final Paper will be titled An Integrated Marketing Strategy for ____. You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You mustProvide an Overview/Executive Summary of the marketing strategy.Describe the good or service and desired brand image.Describe the target market, including buyer motivations, demographics, and psychographics.Describe the overall marketing strategy, including positioning strategy versus competitors.Describe a promotions and advertising campaign that includes a description of one advertisement.Recommend and describe a Public Relations campaign.Describe the use of an Internet marketing campaign, including web site and use of email.Describe a direct marketing campaign, including Customer Relationship Management.

Answer

Overview Johnson & Johnson is a family of consumer companies which provides one of the biggest range of consumer healthcare products in the world. The companies offer skin care, baby care, over-the-counter, oral care, wound care and womens health products that are trusted by both consumers and healthcare professionals throughout the world. The consumer products manufactured by the company tend to address the need for healthy and vibrant lives of consumers by creating various solutions as well as experiences. The company has always considered the safety, gentleness and comfort of its skin care products. The products are manufactured using harmless chemicals and the final products undergo rigorous clinical tests to ensure optimal standards for skin care products. According to J&J som...
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