Contemporary Marketing

Instructions

SLO1 - Distinguish between current marketing practices and trends affecting the supply chain in the business environment    SLO2 - Appraise efficient strategies for the marketing of goods and services, including the selection of appropriate target markets    SLO3 - Value modern marketing designs that contribute to organizations in a competitive international business environment    SLO4 - Assess the interaction between the marketing function and other disciplines necessary in a sustainable business enterprise    SLO5 - Use the Internet and other research tools to compose in-depth assignments that assimilate marketing concepts    SLO6 - Prepare a marketing plan that creates a competitive advantage for an organization in the business environment    SLO7 - Compare and contrast ethics in marketing, legal and regulatory constraints within the context of a global perspective in the business environment    SLO8 - Evaluate product category differentiation and its role in shaping a firm's strategy to create a competitive advantage

Answer

Contempary Marketing1.0 Executive SummaryBest Western Coffee Shop is determined to become an essential requirement for the local coffee consumers. The coffee shop will be a dream place where individuals can find the best place to meet their friends and a place to relieve their daily stresses or a place a relax and read a book. The substantial growing demand for garment coffee that is of high-quality and exceptional services for the consumers. The Best Western Coffee Shop will capitalize on its business environment to generate a core repeat customer group. Best Western will provide the customers with the best and high-quality coffee which, will be complemented with pastries and also we will provide internet services and free books where the customers can read and enjoy the services. The Cof...

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