Contemporary Marketing
Instructions
SLO1 - Distinguish between current marketing practices and trends affecting the supply chain in the business environment SLO2 - Appraise efficient strategies for the marketing of goods and services, including the selection of appropriate target markets SLO3 - Value modern marketing designs that contribute to organizations in a competitive international business environment SLO4 - Assess the interaction between the marketing function and other disciplines necessary in a sustainable business enterprise SLO5 - Use the Internet and other research tools to compose in-depth assignments that assimilate marketing concepts SLO6 - Prepare a marketing plan that creates a competitive advantage for an organization in the business environment SLO7 - Compare and contrast ethics in marketing, legal and regulatory constraints within the context of a global perspective in the business environment SLO8 - Evaluate product category differentiation and its role in shaping a firm's strategy to create a competitive advantage
Answer

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