Strategic Marketing
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Selected Question: Explain why it is important for marketers to monitor current trends in marketing. How does a marketing information system identify and measure trends? How would you design a marketing information system for a product of your choice?Importance of Marketers Monitoring Current Marketing TrendsMarketing is vital in the promotion and development of businesses. Poor marketing often leads to slow movement of goods and ultimately reduced profits for the various businesses. Marketers have the task of ensuring that they keep themselves updated on the current marketing trends due to various reasons. First, through analysis of the market, the marketers can identify the social, economic, demographic, legal, and financial issues which impact the businesses activities in a certain regi...
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