Communication

Instructions

Thinking about what we discussed about "persuasive writing" in Chapter 9 and "creating websites with useful, persuasive content" in Chapter 20, please go to a website, e.g., a company, a college, or a government agency website, and evaluate its usability and persuasiveness.  Is the website easy to navigate, is it visually appealing, informative and easy to use?  Does the website have a mission statement (sometimes called values statement, or words we live by), and are you persuaded that the words represent what the company, college, or government agency stands for?  Finally, is there anything you would change about the website or do you think it's fine just the way it is?Your response should be 1-2 pages.  Please hand it in, or submit it in Canvas when you are finished.  You do not need to cite sources, but at the beginning please state the name of the website that you are evaluating.Thank you.

Answer

I chose the Apple website https://www.apple.com/ as my case study because it is easy to navigate, well designed, usually appealing, informative and vital to its users, and easy to use. Apple is an American company that deals with marketing, designing, manufacturing, and producing high-quality smartphones, computers, laptops, fitness trackers, IPad, Mac, and iPhones. In terms of technology, Apple is ranked as one of the largest companies in the world.Apple company is persuasive in that it creates interest to its users since it is well designed. The website content and language are readable. The designers involved in Apple company use different ways and methods to enhance interest and motivate users to keep on reading (Wicek-Janka, Ewa, et al.). For instance, drawing attention by using font...
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