Bussines case
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General Electric Case StudyQuestion 1The case involving General Electrics strategic business units (SBUs), General Electric Plastic, GE Lamp, and Ford are common in most innovations. The fact that General Electric Plastic (GEP) had the plan to produce plastic lamps represents a revolution from the glass lamps, which were popular back then. The objection of the new products is part of the processes, which innovation face. Besides, GEP needed the entire support of the organization. However, the withdrawal from the last minute by GE Lamp (GEL) hints at conflicts among organizations. Consequently, firms such as Ford, which was the partner to the project had to make a statement concerning the future.Question 2The plastic headlamps had three distinct benefits. The first advantage was about the c...
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