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Contemporary tourism marketing has taken advantage of modern technologies and popular items such as movies. The tourism industry is highly competitive, and each country is using digital media and platforms as a marketing technique. International experience has revealed that movies are a vital marketing technique that serves as a strategy for promoting a tourism destination (Domnguez-Azcue et al., 2021). One of the destinations that experienced a surge in tourists visiting due to destination marketing using the Harry Potter movie is Alnwick Castle in Britain. The place experienced a high increase in tourist influx and total tourist revenue. As a result, Alnwick Castle has served an outstanding role in the history of Britain and in marketing British architecture and designs. Other movies are...
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