short marketing paper
Instructions
Read the article in files and 1. Write a one short 5 line paragraph summary 2. Then a second 5-line paragraph describing the lecture topic the article relates to3. And in a third paragraph state lessons learned
Answer
Fitbit is a company that gained a huge market mass and revenue in its fitness wearable tracking devices that measured heart rates, footsteps, and sleep patterns launched in 2009. However current studies show that the company together with the entire industry is struggling in growing its sales and attracting new clients resulting in some of Fitbit's competitors such as jawbone laying off its workers and no longer selling the industrys products on their website. Analysts claim that the struggles are as a result of Fitbit offering a product that has no unique use and the services offered by Fitbits tracker can be offered by any other devices such as a smartphone, therefore customers do not buy the product as an essential need-to-have product but the product is purchased as an accessory and on...
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