Marketing
Instructions
Marketing is undergoing a revolution in big data analytics. This case study explores some techniques of data-driven marketing issues. Your analysis must address the following questions:What are some third-party data used by Target and what is your opinion of the ethics of this? What are "life events" and why do marketers regard them as important?
Answer
Marketing Case StudyThe age of technological advancement has led to most businesses adopting data-driven marketing strategies to reach a wider customer base. Most retail companies have adopted strategies revolving around third-party data for advertisement and to reach customers with the current short commentary discussing the various techniques employed by Target in its marketing initiatives. The data-gathering and marketing analysis practices adopted by Target has always been complicated even before the invention of big data computing. The retailer used a variety of data that was generated from the behaviors of its customers which included sources such as credit cards, gift registry, customer service calls and guest cards specifically used in Target stores.Just like other retailers, Targe...
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