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Instructions

Company: Proctor And Gamble Current performance (15 points): How is the company currently performing? You may want to look into their financial performance (e.g., earnings per share, return on equity, stock price, etc.) and other statistics that can inform us of where the company stands (e.g., market share, brand power). While you are looking at these numbers, it can be beneficial to also provide the statistics for the industry average or those of the industry leader so that the numbers are provided with full meaning. You may also want to look at their trend in performance over the last 3-5 years. Is the company growing or is it stagnating? Is it losing market share? Please be sure to not just list the statistics but to assess them (what do these numbers mean?) to offer your analyses on how the company is currently performing. General environment (15 points): The general environment is composed of factors that are not specific to the company. Such factors may belong to the economic, political, legal, or technological environments, just to name a few. The general environments can have dramatic effects on firm strategy (refer to Ch. 2 of your textbook). Of the six segments introduced in the textbook, choose 3 segments that may be more important and relevant to the industry that your firm is operating in. Discuss the elements of each segment and also how they may affect your company (Exhibit 2.2 in your textbook).

Answer

Proctor and Gamble CompanyIntroductionProctor and gamble company alias P & G is a world-class company specializing in branded consumer packaged merchandise. The company distributes its products across the world through 5 segments. The segments of operation and productivity include the beauty, grooming, fabric, home care, and healthcare segments. The company has gone through different restructuring and expansion efforts that have seen the company do well and make massive profits. Economies of scale accruing to the company are associated with the improvement of its products to suit customer needs hence promoting customer satisfaction and loyalty. Generally, the company continues to do reasonably well despite the competitive business environment.Proctor and Gamble Current PerformanceThe P...
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