International Management
Instructions
Sources must be cited in APA format. Your response should be four (4) pages in length; 1. Describe the strategies of globalization and regionalization.2. Explain when each strategy can be used effectively.3. Give three (3) examples of successful companies that have followed each strategy. Include descriptive examples demonstrating how this strategy was integrated, one (1) for each company.
Answer
Globalization and Regionalization StrategiesIntroductionIt is the dream of any organization to expand its market presence as wide as possible. As such, the firms extend the area of coverage beyond borders in the endeavors to get more customers and sell more of their products. The expansion is achieved by employing globalization and regionalization approaches. Christensen and Kowalczyk (2017) define globalization as the continued interdependence of the world's economies, cultures, and populations. Besides gaining access to a larger market, globalizations also tends to often use the same brand, marketing strategy, and even prices throughout the countries that the products are sold. On the other hand, regionalization may be different because it tries to customize the product and localize it,...
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