Bobby Fischer Write Up

Instructions

For this assignment, please locate the video SEARCHING FOR BOBBY FISCHER (1993).  You can generally find it on TV somewhere-- it was on my dish network around 4 am last week, but you may have to rent it or a few $. After viewing the movie "Searching for Bobby Fischer" and reading the Strategic Marketing article,( http://marketerstouchpoint.com/blog/strategic-marketing-is-a-lot-like-chess-game/  ) integrate the article and movie while offering YOUR thoughts on the value of chess as a tool for understanding marketing strategy. What aspects of marketing strategy can be found in the game of chess?  Specifically, be sure to evaluate the significance of Bruce Pandolfini's (played by Ben Kingsley)  urging "don't move until you see it?" Also, we've gotten a few questions about the use of sources for the these write ups. While using sources can be helpful, the ideas of others should not take up the bulk of your response. We strongly encourage you to give your own thoughts and reasoning when writing the about the topics, and we look for that thoughtfulness and interest when grading them as well. Hope that helps!

Answer

Strategic Marketing and Chess Game Modern chess competitions have existed since 1851, spreading out to the world from Indias earliest days. Over the years, chess has grown to be considered a thinkers game from its nature of combining strategy and attack. The popularity of chess cuts across different races, gender or profession. Usually, chess boards can be spotted at a managers office, on park tables and in learning institutions across the world. Therefore, chess is more than just a typical board game, and there exists a relationship between chess and the business world. This essay looks at the value of chess as a tool for understanding marketing strategy, and relates lessons from the video Searching for Bobby Fischer (1993). The film Searching for Bobby Fischer draws inspiration from che...
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