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Instructions

TASKThe analysis helps you determine what to say and how to say it before you attempt tocommunicate with an audience. You will be writing an analysis on the situation below.SCENARIOYour business sells, maintains and repairs residential elevators for senior citizens and peoplewith disabilities. You want to develop some new partnerships and also continue to improveyour elevator design so that it has voice recognition capability and integrates with the rest of a"smart" home in the future. You want to develop new contacts and partnerships for yourdevelopment and for future business. You want to approach Spinal Cord Injury BC to 1) get theiradvice; 2) identify some new strategic partners; and/or 3) be provided with networking contactsof those willing to invest. (See information on the association below.) You have heard that thereare about 100,000 people with spinal cord injuries in Canada.INSTRUCTIONSWrite in full sentences or point form as instructed.1. In point form, list at least three features of the context/situation. For example, are you aservice business?2. In full sentences, in your own words, state and analyze three important characteristics ofthis audience (Spinal Cord Injury BC) as those characteristics relate to your purpose inwriting.3. In point form, name and explain three important barriers to communication in thissituation.4. State the main message for your communication to the Spinal Cord Injury BC.5. In point form, state the purpose. What are you trying to do: Get advice? Get newpartners? Get new contacts? Make them aware of your organization?6. In full sentences, state your choice of product/ communication channel and explain thebenefits of using that channel.7. Outline in point form the main points that you will make in your letter. (Recall theoutline format of the organizational chart that we talked about in class.)MATERIALS TO USETo help you, you have the following: a screen shot of the SCI BC website, contactinformation, your textbook.

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